Komunikacja w kontekście epidemii Covid-19. Część 1: Strategie łagodzenia wypowiedzi dyrektywnej w wybranych komunikatach Ministerstwa Zdrowia i Opieki Społecznej Tajwanu

Ewa Zajdler; Ewa Tokarska

doi:10.18290/rh24729.8

Published : 2024-12-03

Vol. 72 No. 9 (2024)

Communication in the Context of the Covid-19 Epidemic: Part 1: Strategies for Mitigating Directive Speech in Selected Communications From the Ministry Of Health and Welfare of Taiwan

Ewa Zajdler

https://orcid.org/0000-0002-2640-9029

Ewa Tokarska

https://orcid.org/0009-0005-9943-0063

DOI: https://doi.org/10.18290/rh24729.8

Abstract

This paper deals with the strategies for mitigating directive speech in Mandarin Chinese. In order to induce the addressee to undertake an action, the speaker makes an effort to deprive directive speech of its negative overtones and guarantee the addressee to safe face. The 212 selected utterances from messages published on Facebook by the Ministry of Health and Welfare of Taiwan during COVID-19 since December 31, 2019 to October 21, 2020 were examined for their linguistic features. The directive nature of the commands were mitigated by numerous linguistic means, appropriately selected for content and context, and they revealed the emotions of the speaker and shaped the emotions of the addressee. As evidenced by qualitative and quantitative analysis, the utterances show the speaker’s gentle approach to the addressee, supported by the linguistic features of Mandarin Chinese.

Keywords:

Mandarin Chinese, directive speech, linguistic features, COVID-19 in Taiwan, Ministry of Health and Welfare of Taiwan

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.