How to Ethically Use Artificial Intelligence in The Institutional Communication of the Catholic Church?

Matilda Kolić Stanić; Branimir Stanić

doi:10.18290/rns2024.0021

Published : 2024-06-07

Vol. 52 No. 3 (2024)

How to Ethically Use Artificial Intelligence in The Institutional Communication of the Catholic Church?

Matilda Kolić Stanić

https://orcid.org/0000-0001-8295-3777

Branimir Stanić

https://orcid.org/0009-0003-6956-121X

DOI: https://doi.org/10.18290/rns2024.0021

Abstract

The aim of this paper is to examine whether the ethical principles of public relations – which derive from the theory of information and communication of prominent media ethicist Luka Brajnović – can be applied to the use of artificial intelligence in Church institutional communication. Brajnović’s principles of truthfulness, transparency, integrity, competence, loyalty and social responsibility partly coincide with the ethical principles of the “Rome call for AI Ethics” and could be sufficiently universal and applicable to the use of artificial intelligence in the institutional communication of the Catholic Church.

Keywords:

artificial intelligence, communication, ethics, information, public relations

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