How to Ethically Use Artificial Intelligence in The Institutional Communication of the Catholic Church?

Matilda Kolić Stanić; Branimir Stanić

doi:10.18290/rns2024.0021

Data publikacji : 2024-06-07

Nr Online First

Jak etycznie wykorzystać sztuczną inteligencję w komunikacji instytucjonalnej Kościoła katolickiego?

Matilda Kolić Stanić

https://orcid.org/0000-0001-8295-3777

Branimir Stanić

https://orcid.org/0009-0003-6956-121X

DOI: https://doi.org/10.18290/rns2024.0021

Abstrakt

Celem artykułu jest zweryfikowanie, czy zasady etyczne sfery public relations – wywodzące się z teorii informacji i komunikacji wybitnego etyka mediów Luki Brajnovićia – można zastosować do wykorzystania sztucznej inteligencji w komunikacji instytucjonalnej Kościoła. Zasady Brajnovićia dotyczące prawdomówności, przejrzystości, uczciwości, kompetencji, lojalności i odpowiedzialności społecznej częściowo pokrywają się z zasadami etycznymi zawartymi w dokumencie Rzymskim apelu o etykę SI, i mogłyby być wystarczająco uniwersalne i mieć zastosowanie do wykorzystania sztucznej inteligencji w komunikacji instytucjonalnej Kościoła katolickiego.

Słowa kluczowe:

sztuczna inteligencja, komunikacja, etyka, informacja, public relations

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Bibliografia

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Utwór dostępny jest na licencji Creative Commons Uznanie autorstwa – Użycie niekomercyjne – Bez utworów zależnych 4.0 Międzynarodowe.

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