Sztuczna inteligencja w czasach kryzysów. Spojrzenie z perspektywy praktyków public relations – analiza wyników badania ilościowego

Dariusz Tworzydło

doi:10.18290/rkult24152.5

Published : 2024-06-26

Vol. 15 No. 2 (2024)

Artificial Intelligence in the Era of Crises. The Perspective of Public Relations Practitioners – an Analysis of the Results of a Quantitative Survey

Dariusz Tworzydło

https://orcid.org/0000-0001-6396-6927

DOI: https://doi.org/10.18290/rkult24152.5

Abstract

The publication presents the results of a quantitative study which was carried out on a sample of 255 public relations professionals. The research was conducted in 2023. The analysis includes, among other things, an assessment of the use of AI technologies by PR professionals and on the identification of the main challenges and opportunities they present. The study used an auditory survey technique and CAWI (Computer-Assisted Web Interviewing). The object of the publication is also to analyse changes in the PR industry in the face of the dynamic development of AI technologies.

Keywords:

public relations, media, ChatGPT, AI, artificial intelligence, deepfake

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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