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New Fields of Image Exploration. Selected Issues
Abstract
Technological development in recent years has created new opportunities to make images public on a previously unprecedented scale. An image should be understood as a disseminationable representation of a person’s physical image, i.e. his or her appearance. This is an issue of significant social importance because new technologies allow images to reach new circles of recipients.
The preliminary issue resolved in this text is an attempt to define the image. According to the author, the fields of exploitation are copyright structures that allow to extract the earning power inherent in the work and make it possible to make the image available to a new audience.
The exploitation of images in new fields is a broad issue. To illustrate it, the author chose three areas: publicizing virtual images of actors, making them available on social media and finally publicizing images generated by artificial intelligence.
Films containing computer-generated images of actors are examples of computer animation. The use of the image requires the actor’s consent in order to exclude the illegality of the filmmakers’ actions. Various personal rights of actors are subject to legal protection: image, privacy, dignity, and in the case of deceased actors, we can also talk about the protection of the cult of the memory of the deceased person.
An example of an activity in social media that has become increasingly important in recent years is the dissemination of images of children by parents. The legality of these activities should be considered in relation to the age of the children. Consent to disseminating the image of children under 7 years of age is granted by parents. This is because younger children are not aware of the scale of availability of photos depicting them.
Finally, the last age group are children over 13 years of age, whose awareness includes the effects of disseminating their image on social media. Therefore, minors in this age category should consent to the dissemination of the image. This is due to the fact that these people are able to form and express their views on making their own image public.
The author includes the generation and dissemination of avatars of actually existing people among the negative consequences of using artificial intelligence to create images.
Keywords:
image, virtual actors, social media, images generated by artificial intelligenceDetails
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.