Published : 2025-12-15

Deepfakes in New Media – a Threat to Digital Identity

Abstract

Our technological capabilities are constantly advancing, but this is not always a reason to celebrate. Alongside the many benefits that come with this, we also need to be aware of new threats. In this case, we are talking about the phenomenon of deepfake. Until recently, the dissemination of fake photos and texts was the pinnacle of disinformation. With the development of the digital age, the possibilities of artificial intelligence have also developed to a whole new level and are now able to create artificial videos. Since 2017, the phenomenon of deepfake has appeared in virtual space. It should be emphasized that there is no monograph in the literature that comprehensively describes the dangers associated with deepfake technology. The article describes the phenomenon of deepfake as a tool for communicating false information and a threat to digital identity. This technology essentially involves using a person’s image or voice to create the illusion that the person is saying or doing something that they have not actually done. Deepfake technology therefore inherently poses a serious threat to an individual’s identity. Several research methods were used for this purpose, including dogmatic-legal, historical and comparative. Among the conclusions, the most important is that deepfake is a new form of manipulation and disinformation. In the future, deepfakes may be a key element in the use of information strategies in cyberspace. It is no longer possible to eliminate them completely. It is important to find ways to live with them as an eternal problem and to mitigate the most harmful probable effects.

Keywords:

deepfake, disinformation, new technologies, digital identity, information warfare



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Nowikowska, M. (2025). Deepfakes in New Media – a Threat to Digital Identity. Roczniki Kulturoznawcze, 16(4), 269–282. https://doi.org/10.18290/rkult25164.16

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Roczniki Kulturoznawcze · ISSN 2082-8578 | eISSN 2544-5219 | DOI: 10.18290/rkult

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