KILJAŃCZYK, M.; KACPRZAK, A. Is It Still a Meme? Examining Factors Influencing the Perception and Effectiveness of Marketing Memes. Roczniki Nauk Społecznych, [S. l.], n. Online First, 2026. DOI: 10.18290/rns2026.0019. Disponível em: https://czasopisma.tnkul.pl/index.php/rns/article/view/4040. Acesso em: 29 apr. 2026.